Snooze gains customer insight with Kentico EMS & A/B testing

Connecting retail experiments with customer insight

Snooze gains customer insight with Kentico EMS & A/B testing
OXOAK / Content and design

Practical notes

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Connecting retail experiments with customer insight

Form hypotheses for filtering, product detail and enquiries and observe real difficulties. Keep results tied to their test conditions.

Snooze gains customer insight with Kentico EMS & A/B testing

Putting product and service decisions into practice

Customers need specifications, suitability, cost and fulfilment information. Explain consequences beside selection controls and retain an editable confirmation summary.

Snooze gains customer insight with Kentico EMS & A/B testing

Checking the result

Complete selection, revision and cancellation and check retained information and clear outcomes. Distinguish illustrations, estimates and confirmed results.

Snooze gains customer insight with Kentico EMS & A/B testing

Connecting retail experiments with customer insight · Working details