Strategy can’t survive alone in the wild
Translate goals into page, content or feature work with ownership and review dates. Revisit statements that do not lead to action.
Putting planning and trade-offs into practice
Planning connects business goals to customer tasks and prioritised pages and functions. Separate confirmed needs, research hypotheses and future ideas.
Checking the result
Give near-term work inputs, an owner and an inspectable result before deciding the next step. Retain reasons for rejecting alternatives.
