Striving for balance combats biases and creates opportunities
Define criteria before gathering feedback across use cases. Retain counterexamples and limits instead of treating one preference as universal.
Putting planning and trade-offs into practice
Planning connects business goals to customer tasks and prioritised pages and functions. Separate confirmed needs, research hypotheses and future ideas.
Checking the result
Give near-term work inputs, an owner and an inspectable result before deciding the next step. Retain reasons for rejecting alternatives.
