UX v SEO: Friends or Foes?
Use headings for customer questions, direct answers and clear onward navigation. Avoid keyword-only pages and excessive simplification.
Putting search and content into practice
A distinct page should answer a distinct question, with aligned title, content and next steps. Keep important explanations readable rather than relying only on images, popups or unrelated keywords.
Checking the result
Enter through a real search question, find its answer and continue through relevant links. Check old-to-new URL mappings during a migration or rename.
