What is server-side tagging – and why do you need it?
Inventory fields, purposes and recipients entering and leaving the server. Moving collection does not automatically create consent or remove disclosure responsibilities.
Putting analytics into practice
Define event triggers, parameter meanings and exclusions. Page views, qualified enquiries and sales are separate stages and should not be combined as one conversion measure.
Checking the result
Verify events through a known test journey and exclude test records. Date page and collection changes so comparisons use consistent definitions.
