Page observations
Route professional consulting audiences from concrete situations to services and resources, beyond abstract capabilities.
Content structure
Use this KordaMentha direction to compare the headline, navigation and supporting pages. Record preferred layouts and the business material to replace.
Applying the direction
Record preferred image proportions, colours and information order in the brief, alongside pages, languages and functions. This is design commentary, without claiming the pictured brand or results as OXOAK work.
Explain the business clearly and give every visit a direction.
Related services and platforms
Explore a brand direction through imagery, page layouts and content hierarchy. Keep the design ideas you like and adapt the text, images and colours to your business.
Brand positioning
Project discipline
Define brand positioning responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Design tokens
Project discipline
Define design tokens responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Asset optimisation
Project discipline
Define asset optimisation responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Tool permissions
Project discipline
Define tool permissions responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Digital design
Deliver compositions, typography, colour, imagery rules and responsive guidance. Validate real copy and mobile reading order before extracting shared components.
Validate content, marketing and integrations together. Identify the product, version and editorial tasks before a migration prototype.
Next: Launceston Airport · Design showcase
Organise airport information around departure, arrival and ground transport, identifying sources and freshness of live data.
