Page observations
Connect people, projects and action in a non-profit narrative, with discoverable use-of-funds and progress information.
Content structure
Use this The Fred Hollows Foundation direction to compare the headline, navigation and supporting pages. Record preferred layouts and the business material to replace.
Applying the direction
Record preferred image proportions, colours and information order in the brief, alongside pages, languages and functions. This is design commentary, without claiming the pictured brand or results as OXOAK work.
Next: The Salvation Army Discovery Project · Design showcase
Identify users and support situations during discovery before arranging service, location and contact journeys.


