Design at a glance
01
Understand brand & audience
02
Organise content & journeys
03
Define pages & requirements
A distinctive first encounter
Yuanjing begins with the idea of a wider horizon. For visitors meeting the brand for the first time, driving imagery and open landscapes establish a mood before introducing the vehicle, its design and everyday ownership.
Burgundy, charcoal and warm ivory create a distinctive, restrained palette. A consistent fictional vehicle and natural Chinese lifestyle scenes give the imagery continuity and a sense of everyday life.
Making the brand tangible
The vehicle study unfolds through exterior design, the cabin and everyday situations. Shared card hierarchy on mobile and desktop lets visitors follow the details that interest them.
The ownership composition connects digital features, home charging and travel scenes, moving from product discovery to imagined daily use. Chinese and English narratives follow the same thread with locally appropriate phrasing.
A clearer way to explore a vehicle
The configurator concept gives the vehicle the main stage, with exterior colours and interior materials grouped in a side panel. A clear save action completes the design exploration.
The resulting study connects a brand homepage, vehicle content, ownership stories and a configurator direction. The vehicle and interfaces are concept work, without borrowed manufacturer specifications, prices or sales results.
“Make the brand’s vision visible through experiences people can understand and explore.
Keep exploring
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