Connecting service touchpoints and operations
Map enquiry, confirmation and delivery. Name the owner and handover material at each touchpoint, then check whether customers can see progress while waiting.
Putting visual design and experience into practice
Visual hierarchy should match information priority. Typography, imagery and spacing determine what visitors notice first and how they understand the next information.
Checking the result
Compare home and detail pages at the same scale, including long headings, real imagery and mobile order. Connect observations to concrete areas and tasks.
