Are you ready for website personalisation?
Confirm sufficient content, explainable segmentation and a measurement plan. If every segment receives effectively the same material, improve the base content before adding personalisation.
Putting personalisation into practice
Personalisation requires meaningfully different content and explainable rules. The default version must remain complete when segment conditions fail.
Checking the result
Preview every segment, unidentified visitors and the reset state. Check validity dates, exclusions and whether explicit choices are preserved.
