Behavioural design – An NFP case study
Connect donation purpose, amount selection and confirmation. Defaults should aid understanding rather than exploiting unclear information to drive uninformed choices.
Putting research and validation into practice
Research records tasks and real difficulties rather than visual preference alone. Retain samples, questions and limits to understand where findings apply.
Checking the result
Observe different participants on the same task and record hesitation, misunderstanding and recovery. Repeat after changes to check that the problem improved.
