Balancing expressive and usable interactive content
Distinguish story chapters from primary actions. Essential information and contact routes should remain available when animation is reduced or video skipped.
Putting visual design and experience into practice
Visual hierarchy should match information priority. Typography, imagery and spacing determine what visitors notice first and how they understand the next information.
Checking the result
Compare home and detail pages at the same scale, including long headings, real imagery and mobile order. Connect observations to concrete areas and tasks.
