Assessing emerging technology through design
Map entry, correction and exit before designing the spectacle. Emerging technology should not make a previously simple customer task harder to understand.
Putting visual design and experience into practice
Visual hierarchy should match information priority. Typography, imagery and spacing determine what visitors notice first and how they understand the next information.
Checking the result
Compare home and detail pages at the same scale, including long headings, real imagery and mobile order. Connect observations to concrete areas and tasks.
