Episerver Personalization with persistent anonymous profiles
Separate temporary session preferences from persistent identifiers and provide a reset. Unidentified visitors should not receive content that depends on personal records.
Putting personalisation into practice
Personalisation requires meaningfully different content and explainable rules. The default version must remain complete when segment conditions fail.
Checking the result
Preview every segment, unidentified visitors and the reset state. Check validity dates, exclusions and whether explicit choices are preserved.
