Foundations of personalisation
Model topic, audience and validity dates. Recommendation rules should be explainable and editors should be able to preview each audience variant.
Putting personalisation into practice
Personalisation requires meaningfully different content and explainable rules. The default version must remain complete when segment conditions fail.
Checking the result
Preview every segment, unidentified visitors and the reset state. Check validity dates, exclusions and whether explicit choices are preserved.
