Writing a grounded personal charity story
Use real experiences and verifiable progress, with permission for others’ accounts. Present unfinished goals as plans rather than achieved results.
Putting personalisation into practice
Personalisation requires meaningfully different content and explainable rules. The default version must remain complete when segment conditions fail.
Checking the result
Preview every segment, unidentified visitors and the reset state. Check validity dates, exclusions and whether explicit choices are preserved.
