How to use Optimizely to personalise your website
Verify audience rules, defaults, previews and exit controls. Compare task outcomes rather than treating variant impressions as business improvement.
Putting personalisation into practice
Personalisation requires meaningfully different content and explainable rules. The default version must remain complete when segment conditions fail.
Checking the result
Preview every segment, unidentified visitors and the reset state. Check validity dates, exclusions and whether explicit choices are preserved.
