Kentico now recommends the MVC development model - what does this mean?
Inventory coupling between templates, business logic and retrieval. Migrate independently testable modules and preserve old paths until replacements pass.
Putting personalisation into practice
Personalisation requires meaningfully different content and explainable rules. The default version must remain complete when segment conditions fail.
Checking the result
Preview every segment, unidentified visitors and the reset state. Check validity dates, exclusions and whether explicit choices are preserved.
