Using a consistent method to review designs
Record audience, primary task, visual strategy and interaction evidence for each project. Use consistent criteria instead of treating volume as proof of quality.
Putting visual design and experience into practice
Visual hierarchy should match information priority. Typography, imagery and spacing determine what visitors notice first and how they understand the next information.
Checking the result
Compare home and detail pages at the same scale, including long headings, real imagery and mobile order. Connect observations to concrete areas and tasks.
