Organise journeys around customer tasks

Designing a demonstrable internship outcome

Organise journeys around customer tasks
OXOAK / Content and design

Practical notes

1 min read

Designing a demonstrable internship outcome

Use a bounded project for research, production and review. Obtain approval before showing outcomes and exclude private client information.

Organise journeys around customer tasks

Putting visual design and experience into practice

Visual hierarchy should match information priority. Typography, imagery and spacing determine what visitors notice first and how they understand the next information.

Organise journeys around customer tasks

Checking the result

Compare home and detail pages at the same scale, including long headings, real imagery and mobile order. Connect observations to concrete areas and tasks.

Organise journeys around customer tasks