Sitecore personalisation from Day One
Complete default content and journeys before evidence-based segmentation. Retain a shared version when data is insufficient.
Putting personalisation into practice
Personalisation requires meaningfully different content and explainable rules. The default version must remain complete when segment conditions fail.
Checking the result
Preview every segment, unidentified visitors and the reset state. Check validity dates, exclusions and whether explicit choices are preserved.
