Adapting visual trends to a brand
Choose typography, colour or composition that suits the content and test readability. Maintain relationships between sections instead of piling up fashionable elements.
Putting visual design and experience into practice
Visual hierarchy should match information priority. Typography, imagery and spacing determine what visitors notice first and how they understand the next information.
Checking the result
Compare home and detail pages at the same scale, including long headings, real imagery and mobile order. Connect observations to concrete areas and tasks.
