Controlling the cost of technology experiments
Set time, data and budget limits with one verifiable outcome. Record failure conditions so the same experiment is not repeated under a new name.
Putting planning and trade-offs into practice
Planning connects business goals to customer tasks and prioritised pages and functions. Separate confirmed needs, research hypotheses and future ideas.
Checking the result
Give near-term work inputs, an owner and an inspectable result before deciding the next step. Retain reasons for rejecting alternatives.
