What's in a name?
Check headers, titles, mail, files and social profiles against one naming convention. Preserve explanations and URL mappings during a rename.
Putting visual design and experience into practice
Visual hierarchy should match information priority. Typography, imagery and spacing determine what visitors notice first and how they understand the next information.
Checking the result
Compare home and detail pages at the same scale, including long headings, real imagery and mobile order. Connect observations to concrete areas and tasks.
