Why do we buy?
Separate needs, concerns and decision criteria and provide corresponding information. Discounts cannot replace suitability and service conditions.
Putting product and service decisions into practice
Customers need specifications, suitability, cost and fulfilment information. Explain consequences beside selection controls and retain an editable confirmation summary.
Checking the result
Complete selection, revision and cancellation and check retained information and clear outcomes. Distinguish illustrations, estimates and confirmed results.
