Aligning pages and content during a brand update
Update navigation, titles, copy and contact together and check old URLs and image permissions. Replacing a logo does not make borrowed facts your own.
Putting visual design and experience into practice
Visual hierarchy should match information priority. Typography, imagery and spacing determine what visitors notice first and how they understand the next information.
Checking the result
Compare home and detail pages at the same scale, including long headings, real imagery and mobile order. Connect observations to concrete areas and tasks.
