Page observations
Connect home imagery, product categories and specifications, maintaining continuity between online browsing and store contact.
Content structure
Use this Snooze direction to compare the headline, navigation and supporting pages. Record preferred layouts and the business material to replace.
Applying the direction
Record preferred image proportions, colours and information order in the brief, alongside pages, languages and functions. This is design commentary, without claiming the pictured brand or results as OXOAK work.
Explain the business clearly and give every visit a direction.
Related services and platforms
Explore a brand direction through imagery, page layouts and content hierarchy. Keep the design ideas you like and adapt the text, images and colours to your business.
Design research
Project discipline
Define design research responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Accessibility checks
Project discipline
Define accessibility checks responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.
Digital strategy
Deliver a goal-to-task map, page priorities, metric definitions and a near-term roadmap. Agree the main customer task before deciding the first pages.
Support and maintenance
Deliver component and account inventories, recovery procedures, support boundaries and update records. Agree response times and third-party costs within the scope.
Next: The Fred Hollows Foundation · Design showcase
Connect people, projects and action in a non-profit narrative, with discoverable use-of-funds and progress information.


