Using AI to power smart content recommendations for your headless CMS
Provide editorial pins, exclusions and a fallback list. When behavioural data is sparse, curated suggestions can be more useful than forcing personalised recommendations.
Putting personalisation into practice
Personalisation requires meaningfully different content and explainable rules. The default version must remain complete when segment conditions fail.
Checking the result
Preview every segment, unidentified visitors and the reset state. Check validity dates, exclusions and whether explicit choices are preserved.
