All eyes on AI: what we learnt at SXSW that marketers should consider

Testing ideas after a technology event

All eyes on AI: what we learnt at SXSW that marketers should consider
OXOAK / Content and design

Practical notes

1 min read

Testing ideas after a technology event

Break an event example into its problem, conditions and outcome. Compare your content volume, budget and team constraints before designing a small experiment.

Putting ai workflows into practice

Generated output may omit information or introduce unsupported statements. Separate model output, human approval and execution; a recommendation does not grant release authority.

Checking the result

Test both sufficient and incomplete inputs and compare accuracy, omissions, rework and stopping behaviour. Verify sources and commitments before public release.

Related practical notes

AI content verification

AI content verification

Project discipline

Define ai content verification responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.

Form validation

Project discipline

Define form validation responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.

Release recovery

Release recovery

Project discipline

Define release recovery responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.

Supplier coordination

Supplier coordination

Project discipline

Define supplier coordination responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.

Search experience

Project discipline

Define search experience responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.

Practical notes

Using a consistent method to review designs

Record audience, primary task, visual strategy and interaction evidence for each project. Use consistent criteria instead of treating volume as proof of quality.

Using a consistent method to review designs
OXOAK / Editorial

Practical notes

Practical notes

Why Design QA should not be an afterthought

Practical notes

Why Design QA should not be an afterthought

Compare typography, spacing, images and states as components are implemented. Test mobile and long English copy separately before release.

Practical notes

Practical notes

Explaining results in a product visualiser

Practical notes

Explaining results in a product visualiser

Label colours, materials and scenes clearly and distinguish illustrative results from actual products. Let customers retain a summary and ask follow-up questions.

Explaining results in a product visualiser
OXOAK / Editorial

Practical notes

Practical notes

Web design trends for 2019: Part I – Purposeful motion

Practical notes

Web design trends for 2019: Part I – Purposeful motion

Use motion to explain entry, change or feedback without blocking reading. Keep content and tasks available with reduced motion.

Web design trends for 2019: Part I – Purposeful motion
OXOAK / Editorial

Practical notes

Practical notes

Web design trends for 2019: Part II – Bold visual styling

Practical notes

Web design trends for 2019: Part II – Bold visual styling

Choose a visual focus and a clear sequence for headings, copy and actions. Test strong contrast and large type with real content.

Web design trends for 2019: Part II – Bold visual styling
OXOAK / Editorial

Practical notes

Practical notes

Web design trends for 2019: Part III – Interface smarts

Practical notes

Web design trends for 2019: Part III – Interface smarts

Explain automatic suggestions and allow editing and undo. Users should not need to guess what the system did.

Web design trends for 2019: Part III – Interface smarts
OXOAK / Editorial

Practical notes

Practical notes