Sitecore personalisation – where to start
Choose a page with sufficient traffic and a clear task, then define segments and fallback content. Make the pilot independently reversible.
Putting personalisation into practice
Personalisation requires meaningfully different content and explainable rules. The default version must remain complete when segment conditions fail.
Checking the result
Preview every segment, unidentified visitors and the reset state. Check validity dates, exclusions and whether explicit choices are preserved.
