Defining an expanded UX service
Separate research, structure, prototypes and testing into deliverables and explain client participation. Do not label a design discussion as completed research.
Putting research and validation into practice
Research records tasks and real difficulties rather than visual preference alone. Retain samples, questions and limits to understand where findings apply.
Checking the result
Observe different participants on the same task and record hesitation, misunderstanding and recovery. Repeat after changes to check that the problem improved.
