Why UX is not optional
Define audience tasks and current difficulties at kickoff and test journeys early. Scale research to the budget without omitting the problem definition.
Putting research and validation into practice
Research records tasks and real difficulties rather than visual preference alone. Retain samples, questions and limits to understand where findings apply.
Checking the result
Observe different participants on the same task and record hesitation, misunderstanding and recovery. Repeat after changes to check that the problem improved.
