Will it fly? How to determine if there's a market for your digital product
Test the problem, alternatives and willingness through interviews and small prototypes. Distinguish interest from willingness to pay.
Putting research and validation into practice
Research records tasks and real difficulties rather than visual preference alone. Retain samples, questions and limits to understand where findings apply.
Checking the result
Observe different participants on the same task and record hesitation, misunderstanding and recovery. Repeat after changes to check that the problem improved.
