Why conducting a content audit is essential
Record URL, topic, owner, validity and action. Distinguish duplicates, outdated material and unsupported claims rather than deciding from traffic alone.
Putting content planning into practice
Content needs a topic, owner and validity period. Explanation, evidence and action form a reading path; missing information should remain an identified gap rather than invented claims.
Checking the result
Ask someone unfamiliar with the business to explain its scope and next step after reading. Check alignment between title, summary, body and links.
