Strategy, design and UX
Strategy, design and UX
Connect goals, architecture, visual direction and journeys. Explain the problem behind each decision so trade-offs can be reviewed.
Working material
Research records tasks and real difficulties rather than visual preference alone. Retain samples, questions and limits to understand where findings apply.
Delivery and checks
Observe different participants on the same task and record hesitation, misunderstanding and recovery. Repeat after changes to check that the problem improved.
Practical notes
How to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Practical notes
Adapting visual trends to a brand
Choose typography, colour or composition that suits the content and test readability. Maintain relationships between sections instead of piling up fashionable elements.
Practical notes
Demystifying UX and industry terminology
Explain journeys, wireframes and prototypes through problems, structure and interaction testing. Use one shared page example so the team does not work from conflicting definitions.
Practical notes
The 7 secret ingredients for digital project success
Agree goals, audience, scope, inputs, ownership, budget and acceptance before starting. Write each as a checkable statement instead of relying on verbal agreement.
Practical notes
How understanding human mental models drives better UX design
Ask participants to group content and explain labels, then compare with navigation. Internal departments may not match how customers understand services.
Digital product design workbook
Download this editable digital product design workbook to record current work, open questions and owners. OXOAK examples can be adapted to the project.