Artificial Intelligence
Artificial Intelligence
Plan and confirm
Record suitability, sources and the next owner. Implementation follows the agreed project scope.
Practical notes
Organise content around search needs
Collect questions from sales conversations, enquiry emails and project discussions. Customers may ask what you do, which businesses you serve, what they need to supply and how to discuss timing or budget. Keep their original wording before grouping similar questions into topics.
Practical notes
Plan human review for AI content
Generating a whole website and then looking for someone to check it encourages a rushed review. Decide beforehand which material is available, which statements need approval and who can publish the result. The draft can then be built around information that is possible to verify.
Practical notes
Using AI tools with sound judgement
Separate organising existing information from making a new business decision. Summarising notes, drafting alternatives and rephrasing approved descriptions have identifiable inputs. Product promises, pricing and delivery conditions require someone who understands the business to decide.
Practical notes
How AI is revolutionising the CMS landscape
Separate retrieval, drafting, review and publication permissions. Faster generation still requires factual checks, duplicate review and restoration.
Practical notes
A practical guide to writing AI-friendly content
Answer one clear question per page with context and evidence for key facts. Explain tables and images in text rather than hiding answers in decoration.
Practical notes
Will AI destroy the art of human communication?
Use tools for notes and drafts and review facts, tone and commitments before sending. Check permission for personal accounts and sensitive information.
Practical notes
Regulating the use of generative AI in the workplace
Specify permitted inputs, prohibited uses, reviewers and incident handling. Distinguish internal assistance from public release and provide concrete examples.
Practical notes
Me, myself and AI: How marketers can embrace an AI future
Define permitted inputs, reviewers and revision records. Separate research, drafts and release so tools cannot silently bypass approval.
Practical notes
Six ways generative AI is reshaping our search experience
Compare summary, conversational, image and conventional search tasks. Maintain readable evidence and direct answers without relying on one presentation format.
Practical notes
Testing ideas after a technology event
Break an event example into its problem, conditions and outcome. Compare your content volume, budget and team constraints before designing a small experiment.
Practical notes
How to harness AI without being a rocket scientist
Start with one internal task with clear data boundaries and compare results manually. Define permitted inputs, reviewers and stop conditions before expanding.
Practical notes
The future of AI: open source and democratisation with Meta
Check licensing, compute, data handling and maintenance and compare identical tasks. Download availability does not mean unrestricted commercial use.
Practical notes
Generative AI: How to prepare for the next evolution in organic search
Write service scope, contact routes and FAQs as self-contained explanations. Test answer completeness with real questions rather than adding markup alone.
Practical notes
Putting the AI in Kontent.ai
Save generated copy as a draft with provenance and revision history. Assign approval for product specifications, prices and policy statements.
Practical notes
Will AI agents and Super AI replace humans as managers?
Use tools for organisation, reminders and suggestions while authorised people own personnel and consequential decisions. Record evidence and final decisions.
Practical notes
Thinking like a futurist: building a better tomorrow with AI
Explore options under different capability, cost and governance conditions and identify shared preparation. Scenarios are discussion tools, not inevitable forecasts.
Practical notes
Explaining the limits of robotic services
Distinguish automated responses, human support and urgent-help routes. Pair demonstrations with written limits so a human-like appearance does not imply unrestricted care capability.
Practical notes
Evolving your SEO strategy for Google’s upcoming AI search experience
Review valuable pages for direct answers, supporting evidence and self-contained explanations. Avoid repeating keywords purely for machine visibility.