Designing an innovation submission form
Collect only eligibility and review information and provide a preparation checklist. Confirm submission and explain how corrections can be requested.
Putting visual design and experience into practice
Visual hierarchy should match information priority. Typography, imagery and spacing determine what visitors notice first and how they understand the next information.
Checking the result
Compare home and detail pages at the same scale, including long headings, real imagery and mobile order. Connect observations to concrete areas and tasks.
