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Xperience by Kentico - a new name for an established Digital Experience Platform

OXOAK / Content and design

Practical notes

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Xperience by Kentico - a new name for an established Digital Experience Platform

Map names, versions and APIs and confirm migration and licensing. Similar names do not establish direct replaceability.

Putting content management into practice

A content model defines independently maintained and reusable information. Authoring, preview, approval and publication form a workflow; an API response validates only one part.

Checking the result

Have real editors create, change and restore content using long headings, missing fields and multiple languages. Record development dependencies and release ownership.

Related practical notes

Kentico

Service copy

Project discipline

Define service copy responsibilities, inputs, collaborators and review outcomes. This page describes a discipline; staffing is agreed for each project.

Practical notes

Attributing technical work clearly

Distinguish authors, reviewers and implementers and confirm names and titles. Let technical explanation carry the article rather than relying on awards.

OXOAK / Editorial

Practical notes

5 personalised websites that prove you don’t have to be Amazon to do it

Start by adapting content to a business type that visitors explicitly select. Offer a reset and avoid silently guessing personal identities.

OXOAK / Editorial

Practical notes

Are you ready for website personalisation?

Confirm sufficient content, explainable segmentation and a measurement plan. If every segment receives effectively the same material, improve the base content before adding personalisation.

OXOAK / Editorial

Practical notes

What you need to know about personas

Describe needs from interviews, behaviour and tasks, separating observations from assumptions. Avoid deriving preferences from demographic labels alone.

OXOAK / Editorial

Practical notes

Brand websites

Deliver home, services or products, about, contact and agreed supporting pages. Organise around understanding and enquiries and adapt the design to real material.

Digital transformation

Deliver process maps, data ownership, pilots and staged acceptance. Start with clear, repetitive tasks and retain manual and exception handling.

Digital strategy

Deliver a goal-to-task map, page priorities, metric definitions and a near-term roadmap. Agree the main customer task before deciding the first pages.

Content planning

Deliver a content inventory, titles, summaries, body structure and ownership. Separate explanation, evidence and action and record missing inputs.

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A multi-brand strategy in Optimizely DXP

List shared components, brand-specific assets and publishing permissions. Check that brand switching does not accidentally transfer another brand’s cart, form draft or tracking identity.

OXOAK / Editorial

Practical notes

A tutorial on building a .NET Core website with Umbraco Headless

Isolate content retrieval and separate preview credentials from public read access. Define fallbacks for missing fields so an editorial update cannot unexpectedly break an entire page.

OXOAK / Editorial

Practical notes