What you need to know about personas
Describe needs from interviews, behaviour and tasks, separating observations from assumptions. Avoid deriving preferences from demographic labels alone.
Putting research and validation into practice
Research records tasks and real difficulties rather than visual preference alone. Retain samples, questions and limits to understand where findings apply.
Checking the result
Observe different participants on the same task and record hesitation, misunderstanding and recovery. Repeat after changes to check that the problem improved.
