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How to reduce your website’s carbon footprint
Compress images, remove unused scripts and reduce automatic video loading. Retest on the same device to ensure useful information remains available.
Explore ↗InsightsHow to create a digital strategy roadmap
Separate current problems, near-term improvements and later experiments, with owners and evidence. Keep the rationale for roadmap changes traceable.
Explore ↗InsightsHow to use Optimizely to personalise your website
Verify audience rules, defaults, previews and exit controls. Compare task outcomes rather than treating variant impressions as business improvement.
Explore ↗InsightsHow understanding human mental models drives better UX design
Ask participants to group content and explain labels, then compare with navigation. Internal departments may not match how customers understand services.
Explore ↗InsightsUsing content reuse to simplify publishing
Model shared facts once and preview affected pages after updates. Reuse reduces entry work but still requires channel-specific context checks.
Explore ↗InsightsPreserving search entry points during migration
Keep a URL mapping and verify important copy and images. Recheck redirect chains and broken links rather than sending every old address to one page.
Explore ↗InsightsHumans v AI: The future of website testing
Use tools for repeatable rule checks and people for real customer journeys. Record both kinds of evidence; a clean scan cannot establish content quality.
Explore ↗InsightsIf technical debt is a disease, SXA is the cure
Define content, style and variant boundaries for reusable components. Check all usages after a change rather than maintaining conflicting page copies.
Explore ↗InsightsGenerating image metadata and SVG thumbnails with Episerver DXC Azure Blob storage
Store dimensions, format, alternative text and permissions, retaining originals when creating thumbnails. A successful upload does not establish suitability for every crop or device.
Explore ↗ExploreOur news, views and handy resources
Ideas on content, experience, design and website planning. Start with a specific question and find a direction worth exploring.
Explore ↗InsightsCollecting useful feedback through an interactive survey
Ask one concept per question, use distinct options and allow comments. Deduplicate and describe the sample before treating participation as representative evidence.
Explore ↗InsightsInternationalisation and localisation tips
Test long headings, names, addresses, dates and errors with distinct language URLs. Recheck buttons and text inside images after translation.
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